What leading businesses and analysts say about the value of PR

“Editorial publicity has yet again been highighted [sic] as even more important than paid for publicity.”
Sir Martin Sorrell, Chief Executive Officer, WPP Group plc
(Source: www.mediabistro.com/agencyspy)

A widely-reported 2006 Procter & Gamble study found that “PR delivers significant ROI overall, much greater than advertising, and provides a halo effect over other marketing tactics.”
(source: Procter & Gamble)

“… unlike some other forms of marketing, it [the PR industry] is well positioned to deal with the internet and the blogosphere.”
(Investors Chronicle)